When enterprises shoot promotional videos, they often have different opinions or opinions on the content of the videos. The common situations are as follows: 1. The video content has no plot; 2, A single video contains too much information. 3. The video is highly technical. 4. The video length is too long or too short. The above situations will cause that the video can not make users understand the information well in the process of information transmission, and even make users feel disgusted.
Sometimes when we need to use video or three-dimensional animation to transmit information, but in fact we do not have the corresponding shooting equipment, we can also use three-dimensional animation to design the whole process. Compared with video shooting, the cost of the two is equal. In some cases, the cost of three-dimensional animation is much lower than that of video shooting. Therefore, in terms of the final realization effect, enterprises still need to choose with the effect and cost.
When creating videos, enterprises must first define the scenarios in which videos are used. The video content can be divided into enterprise videos and product videos. The Enterprise Video mainly introduces the content related to the enterprise, so that viewers can have a more comprehensive understanding of each part of the enterprise, highlight the strength of the enterprise and create a special impression of the enterprise. The product video should be based on the product to comprehensively introduce the product specifications, application scope and characteristics, so as to help users quickly understand the product characteristics and make purchase decisions.
The length of the film determines the total price of 3D animation. The longer the film is, the higher the price will be, because every image needs to be designed or processed by the producer of 3D animation, it requires a large amount of work. Generally, the recommended optimal duration of different types of 3D animations is also different. For example, as a product, it usually introduces the product content and related information, which is suitable for a short time description, more film length should be used in the description of key information of the product, the price of carbon nanotube heating carpet.
Product videos are also widely used in enterprise promotion. They can be used not only on the product details on the official website of the enterprise, but also on B2B platforms or overseas platforms. Compared with enterprise promotional videos, enterprise product promotional videos are more targeted. They can be targeted at a series of products or a single product. Through this kind of video, customers can form a more complete understanding of this product and promote the purchase of potential customers.
In terms of video content, different industries have different emphases. Only by clearly expressing the content of the key parts can we solve problems for industry customers, and then stimulate potential users to choose and purchase products, urge customers to make purchase decisions, stimulate consumption. Unified Enterprise different types of enterprise propaganda films have no operation on content expression, except for the difference that we often say that the product propaganda films should focus on products and the corporate culture propaganda films are mostly based on corporate culture, there are also differences in the expression of information.
The types and contents of Enterprise videos used in different promotion channels should also be different. From the perspective of region, customers' living habits in different regions are different, and different life details should be reflected in the videos, so as to resonate with different customers, especially in terms of the maturity of the market for videos aimed at foreign customers, the mature market should be treated differently through short videos, it is necessary to systematize consumers' cognition so as to form the overall impression of the brand, the price of carbon nanotubes heating carpet.
