In terms of big industries, consumer goods and manufacturing industries have different shooting contents and methods in videos, which is also related to different channels of promotion chosen. When making promotional videos of enterprises, enterprises should analyze the characteristics of the industry and effectively transmit enterprise information and industry information. The difference between industries is the most obvious in the promotional films of products. The main reason is that consumers in different industries have different focuses when buying products, and the main selling points of enterprise products are different.
The crystallization process of low carbon steel, as we said before, the main purpose of enterprises shooting promotional films is to effectively transmit the relevant information of enterprises or products, then we need to transmit it in a way that viewers can understand. If the video itself is too professional or technical, it is impossible for ordinary viewers to obtain correct information, especially in the aspect of high-tech products, the content is also different due to different targets, such as the crystallization process of low carbon steel.
Enterprise Commercial Video type 2. Third, micro film. Micro film is to influence customers imperceptibly through short stories, so that customers can understand the value of products to life. 4. Virus videos. Virus videos are shared, clicked, commented, shared and downloaded by viewers through humorous and funny content, and are widely spread, thus obtaining more traffic and helping enterprises to promote.
Products with different attributes also have different content structures in the shooting of product videos. In particular, compared with other products, the products of scientific and technological type need to highlight the scientific and technological strength in the product video and highlight the technical level of the products, and express the value that such a technical level brings to customers. This method will be more used in electronic categories of consumer goods, such as smart devices such as mobile phones and computers, and can also be reflected in the scientific research level of mechanical products.
In the scenario selection of enterprise videos, enterprises and services also have different division of labor and responsibilities. When the Enterprise is responsible, the camera shot by the packaging service provider is required, and the confidential information of the enterprise is not involved, especially the shooting of production equipment and production process in the production workshop, avoid legal disputes caused by shooting shots; Shooting service providers should also propose recommended shooting scenes according to the description of the plan and script.
Enterprises should select different display types when displaying information. How to choose from a variety of display types? This is mainly based on the content of the information to be displayed and the characteristics of different display types. For example, we hope to fully display large-scale mechanical products, high-voltage electrical equipment and so on to the viewers. We often use 3D models to display the appearance. However, when purchasing such equipment, appearance is not the most important decision-making factor. Buyers often need to check the internal structure of the equipment, detailed parts and other contents.
In the selection of 3D animation types, enterprises should consider more about the purpose of purchasing 3D animation products and the use scenes, only clear goals and scenes, in order to achieve the best effect of 3D animation. For example, for service-oriented enterprises, if they can't use industrial 3D animation accurately, express relevant essence and transmit relevant information, 3D animation will have no meaning.
In the context of the new coronavirus epidemic, the normal flow of personnel was restricted in the past. Many enterprises were unable to carry out their business, and potential customers were also unable to check their products or conduct factory inspection, it greatly hinders the sales of enterprises. At this time, the product can be made into a 3D model through 3D animation, so that users can view the specific form, detailed parts and other related information of the product through the Internet without going out. To a certain extent, it shortens the space distance between suppliers and purchasers, helps purchasers make decisions as soon as possible, and also helps suppliers sell products.
When learning a paragraph, we need to learn some basic knowledge, but it does not mean that after mastering these knowledge, we can only make satisfactory 3D animation works. In order to have a better level of 3D animation, besides being proficient in various tools, we need more designer's own practice. At the same time, designers are also required to keep pace with the times, understand the international three-dimensional animation technology or tools, understand the popular trend, the crystallization process of low carbon steel.
