Generally, when enterprises produce promotional videos and introduce products in detail, we suggest enterprises to use 3D animation with higher definition. This is related to the goal of the enterprise propaganda film. Enterprise Promotional films will be played in various channels of Enterprise publicity, which to some extent represents the image and strength of the enterprise. It will also leave a deep impression on the customers and potential customers of the enterprise. Once this impression is formed, it will be difficult to change and even spread to the products and brands of the enterprise.
High quality carbon nanotube conductive paste wholesale, sometimes when we need to use video or three-dimensional animation to transmit information, but in reality does not have the corresponding shooting equipment, three-dimensional animation can also be used for design throughout the process. Compared with video shooting, the cost of the two is equal. In some cases, the cost of three-dimensional animation is much lower than that of video shooting. Therefore, in terms of the final realization effect, enterprises still need to choose with the effect and cost.
With the development of science and technology, 3D animation has gradually shifted from film and television industry to daily contact industry. Our common 3D animation can be applied to exhibitions, reports, product sales, product research and development, design and other aspects. Although 3D animation has different applications in different aspects, its fundamental functions are the same. They all use a more intuitive way to show complex products or services, even technological processes to viewers, helps viewers understand better.
With the development of China's manufacturing industry and the improvement of China's computer industry level, the production of industrial three-dimensional animation is gradually developing and maturing. But at the same time, as a new industry, 3D animation also has certain defects. This defect is mainly industrial, for example, the rapid development of the industry makes some training institutions springing up like mushrooms under the drive of interests, but the level of training, the content does not meet the requirements of industrial 3D animation, and even there is cheating, which leads to the uneven level of practitioners in the 3D animation production industry.
In addition to shock and technology, there are several video methods that enterprises prefer to use. For example, enterprises of consumer goods usually use a fresh and beautiful style to highlight the description of product use scenarios; For example, products of electronic products are often presented in a simple way, the pictures of the product are matched with the concise description of the product features, etc., to convey the characteristics of the enterprise's vigorous, concise and powerful.
In consumer goods categories, not all products are suitable for product promotion videos. Post-it refers to the daily necessities that we often use and need to be purchased frequently. Product attributes such as product prices and functions are not the main contents to be considered when purchasing. In other words, when purchasing convenience products, consumers can directly purchase them without comparison. For example, if you buy fresh products, vegetables and fruits, it is not recommended to shoot promotional videos of products.
From the analysis, we can know that both Enterprise videos and short videos have their own characteristics. In terms of mutual substitution, short videos, it is difficult to replace Enterprise videos. The existence of Enterprise videos not only plays a role in the publicity of enterprises, but also is more reflected in the dissemination of enterprise culture and the promotion of enterprise influence. Relatively speaking, short videos are more entertaining and more authoritative.
As we have said before, the main purpose of enterprises shooting promotional films is to effectively transmit the relevant information of enterprises or products, so we need to transmit it in a way that viewers can understand, if the video itself is too professional or technical, it is impossible for ordinary viewers to obtain correct information, especially in the aspect of high-tech products. However, the content is also different due to different objects.
The video producer needs to make a detailed shooting cycle table for the shooting process according to the text script and shot script. On the one hand, the producer should communicate with the enterprise in detail about the shooting time, personnel, shooting scene and specific working process; On the other hand, the enterprise should coordinate with different departments according to the certain shooting scene, fully cooperate with the shooting work of video production workshop. The produced shooting cycle table can help both parties of video production monitor the shooting progress together.
