Combined with industrial products and categories, do all machinery manufacturing enterprises need to add 3D animation to the video again? The answer is not necessarily. As we have said before, the goal of 3D animation is to enable viewers to understand information more accurately. The application in the field of mechanical manufacturing is to enable viewers to understand the principle of operation more accurately, product attributes such as manufacturing process can better position the value of products.
The creativity of Enterprise videos is an important factor for the success of videos. OK, video creativity can bring a refreshing feeling to the viewers, and can quickly remember the relevant information of the enterprise and generate a positive impression on the enterprise. For enterprises, combining their own enterprise videos can effectively improve their brand image and help enterprises find the most suitable way of expression. Before shooting an enterprise video, the enterprise needs to determine the target and time method of the video.
In view of the development of 3D animation in the field of manufacturing, a new branch has gradually evolved, which we call Industrial 3D animation. The development of industrial 3D animation in the West has been very perfect. 100% of the world-class enterprises participating in the Hanover Industrial Exhibition in Germany have the scientific and technological advantages of using industrial 3D animation to display related products. Coincidentally, almost all enterprises also use 3D animation to show their new products and technologies in the global industrial provincial conferences such as Chicago Industrial Expo and Japan Industrial Expo.
The misunderstanding of Enterprise's video shooting will directly affect the quality and effect of Enterprise's video. For example, if an enterprise only shoots one video and uses it in all promotion channels, it neither distinguishes channel characteristics nor user characteristics, and one video goes all over the world. Different channels have their own different audience groups. Different groups also have different attributes and need different product information. The same video focuses on each other, which is bound to fail to meet the information needs of different customers.
From the analysis, we can know that both Enterprise videos and short videos have their own characteristics. In terms of mutual substitution, short videos are difficult to replace the role of enterprise videos, it not only plays a role in the propaganda of the enterprise, but also is more reflected in the spread of the enterprise culture and the promotion of the influence of the enterprise. Relatively Speaking, short videos are more entertaining, and the video is more authoritative, What is carbon Silicon.
In addition, when shooting videos, it is also necessary to investigate the image of the enterprise in the promotion channel. When the image of the enterprise is unified in the eyes of the audience, and in the process of making videos, to be as concise as possible, it is not necessary to show all the information of the Enterprise to the audience again, but more prominent contents and new images. When the images of the enterprise in the Channel are not unified, we should not only consider the necessity of making enterprise videos, but also consider the comprehensiveness of the content, what is carbon Silicon.
Generally, when enterprises produce promotional videos and introduce products in detail, we suggest enterprises to use 3D animation with higher definition. This is related to the goal of the enterprise propaganda film. Enterprise Promotional films will be played in various channels of Enterprise publicity, which to some extent represents the image and strength of the enterprise. It will also leave a deep impression on the customers and potential customers of the enterprise. Once this impression is formed, it will be difficult to change and even spread to the products and brands of the enterprise.
