In consumer goods categories, not all products are suitable for product promotion videos. Post-it refers to the daily necessities that we often use and need to be purchased frequently. Product attributes such as product prices and functions are not the main contents to be considered when purchasing. In other words, when purchasing convenience products, consumers can directly purchase them without comparison. For example, if you buy fresh products, vegetables and fruits, it is not recommended to shoot promotional videos of products.
The video is a kind of video that enables the enterprise to shoot in a planned way through the performance method of TV movies, and then display to the viewers after the work of editing and beautifying the soundtrack in the later stage. Video is widely used, which can be applied not only to the publicity of enterprises, but also to promotion channels such as exhibition advertisements. Of course, different application scopes have different requirements on video, materials, creativity and so on are also different. Basically, the purpose of the video is to help viewers understand the content of the video more quickly.
If you want to do a good job in 3D animation, you need to have some unique abilities. First, we need to have a certain sketch basis, and we need to know the internal structure of different objects, light and shadow effects in different scenes, geometric composition and drawing methods. Second, we need to be sensitive to the color of the product, master some basic knowledge of color, have the ability to copy, and also have the ability to construct plane, pave the way for 3D animation in the later stage. Third, be familiar with and skillfully use some tools, such as PS Image processing and AE 3D animation production.
When enterprises prepare video shooting materials, they mainly prepare copywriting content, image content, and existing video materials. Copywriting is mainly to help organize the text in the video and complete the text of voice-over; Pictures are to provide some original picture help for the video, for example, we often play pictures of corporate cultural activities in corporate videos. Video mainly provides original video files to reduce the shooting content of service providers, reduce the cost of enterprises and shorten the shooting time.
For different types of products, the content and structure of product videos are also different. As we mentioned before, for consumer goods products, we should highlight the value brought by products to customers, for example, Huawei's mobile phone downloads more high-tech chips, which can be realized quickly no matter what content it processes. Improving work efficiency and working efficiency are the value that products can bring to customers, of course, it can also have spiritual value, the cause of carbon crystal film fever.
The types and contents of Enterprise videos used in different promotion channels should also be different. From the perspective of region, the living habits of customers in different regions are different, so different life details should be reflected in the video to resonate with different customers, especially in videos for foreign customers. In terms of the maturity of the market, it should be treated differently. The mature market should systematize consumers' cognition through short videos, thus forming the overall impression of the brand.
There are many kinds of classification of 3D animation for the reasons of carbon crystal film heating. We often have 3D film and television animation, 3D product animation, 3D architecture animation, 3D construction animation, 3D advertisement animation, 3D Medical animation and 3D mechanical animation and other types. In daily life, our common three-dimensional animation is mainly three-dimensional film and television animation and three-dimensional product animation, as well as three-dimensional mechanical animation commonly used in the industrial field.
